Resources Library by ANA

From bullock carts to techno toys

The fortune at the top of the Asian / Indian pyramid has been an established notion for some time now, with more and more affluent urban Indians (like other Asians) being in the market for luxury goods and highend technology products. This is where...

Catalogue: Asia Pacific 2008

Authors: Anjali Puri, Ruchika Gupta

Company: Nielsen

April 9, 2008

No more death by research debrief

Research presentations often overwhelm audiences with endless slides and charts. This debrief phase is arguably the most important part of the research process.Until research has been used to motivate an action or improve decisions, the project has...

Catalogue: Congress 2007: Excellence

Authors: Amy Ricketts, Anette Bendzko

Company: GfK

September 19, 2007

Algebra, slide rules and hammers

This presentation shares the experience of developing Orange's European mobile consumer segmentation and applying it to the UK market.The process started in 2003 with a major study in Orange's six main European markets. In 2006 the segmentation was...

Catalogue: Congress 2007: Excellence

Authors: Nick Bonney, Jonathan Fletcher

Company: Illuminas

September 19, 2007

When is perception reality?

This paper discusses the perception and reality of the concept of ease of use in the context of mobile devices amongst Brazilian, Argentinean, Mexican and Colombian consumers and retailers. Using a range of research methods, including depth...

Catalogue: Latin America 2006

Authors: Karla Costa, Philip Rhodes

October 20, 2006

Converging technology, diverging lives

Teenagers are often described as insatiable consumers who are at the forefront of the development of media and communication. However, there are other sides to the story. Always being connected and available can come at high price.Based on...

Catalogue: Telecom 2006

Authors: Erik Kruse, Mikael Bjorling, Fredrik Ohrfelt

October 8, 2006

Overnight sensations, or long-term feelings?

Market research in general, and in the Telecoms sector not least of all, tends towards the rational and the linear, assuming that the market is consciously aware of what it does and why it does it, and that simply by asking the question, it will...

Catalogue: Telecom 2006

Author: Neil McPhee

October 8, 2006

Teleuse on a shoestring

This paper looks at perceived impacts of telecommunication at the Bottom of the Pyramid in India, Pakistan, Philippines, Sri Lanka and Thailand. Strong positive impacts are seen in terms of emergency communication, maintaining relationships, and...

Catalogue: Telecom 2006

Authors: Shaheen Cader, Ayesha Zainudeen, Harsha de Silva

Company: Nielsen

October 8, 2006

Nokia colors

This paper analyzes the main results of the online Product-Test eCMetrics carried out during the first quarter of 2006 to define the colors of Nokia's mobile line. The quantitative research study was performed in Argentina, Brazil, Chile, Colombia,...

Catalogue: Latin America 2006

Authors: Ivan Casas, Gonzalo Peña, Jose Sosa

October 8, 2006

Pushing the right buttons

In the competitive mobile telecom market combining price reductions with increasing revenues is of high importance. KPN Mobile and SKIM Analytical have conducted several studies in order to identify key drivers of choice, also taking into account the...

Catalogue: Telecom 2006

Authors: Dirk Huisman, Sander Noorman, Jürgen Warnecke

Company: SKIM

October 8, 2006